Third Medium One

After more than 80 years in business, with sales over $1.5B annually, the privately-owned retailer ran into a reputational crisis following a Tweet by then-President Trump that led to customers boycotting their brand. Historically, this retailer preferred to rely on the quality of their products and their company’s ethics to guide their brand’s reputation, not… Continue reading Third Medium One

Third Medium One

After more than 80 years in business, with sales over $1.5B annually, the privately-owned retailer ran into a reputational crisis following a Tweet by then-President Trump that led to customers boycotting their brand. Historically, this retailer preferred to rely on the quality of their products and their company’s ethics to guide their brand’s reputation, not… Continue reading Third Medium One