NEW YORK PUBLIC LIBRARY

VICE PRESIDENT OF COMMUNICATIONS AND MARKETING

Overview:

The New York Public Library (NYPL) has been an essential provider of free books, information, ideas, and education for all New Yorkers for more than 125 years. Founded in 1895, NYPL is the nation’s largest public library system and the fourth largest in the world. It includes their world-renowned research centers at the Stephen A. Schwarzman Building, the Schomburg Center for Research in Black Culture, and The New York Public Library for the Performing Arts as well as 89 neighborhood libraries across the Bronx, Manhattan, and Staten Island, including the all-new Stavros Niarchos Foundation Library. All told, NYPL provides an extraordinary richness of resources and opportunities available to all.

The Library’s uniqueness lies in its vast research holdings, coupled with its vibrant community branches: a true public/private partnership. Its vision and reach are both local and global. The Library holds more than 56 million items, from books and e-books to renowned research collections used by scholars from around the world. Housed in its research centers, NYPL’s historical collections hold, make accessible, and exhibit such treasures as a draft of the Declaration of Independence written in Thomas Jefferson's hand, one of the few surviving copies of the Gutenberg Bible, and original works, manuscripts, letters, and more by luminaries in literature and art, including William Shakespeare, Virginia Woolf, James Baldwin, Charles Dickens, Maya Angelou, John Coltrane, Augusta Savage, and more.

NYPL’s neighborhood libraries in the Bronx, Manhattan, and Staten Island – many of which date to Andrew Carnegie’s visionary philanthropy at the turn of the 20th century – are centers of educational innovation and service, vital community hubs that provide far more than just free books and materials. NYPL local libraries play a key role in closing the digital divide, especially for the millions of New Yorkers who do not have internet access at home. Altogether, the Library offers hundreds of thousands of free education programs annually.

In the always-expanding digital realm, NYPL provides patrons worldwide with powerful online tools to help them discover its extensive resources and services. Patrons can browse the Library’s immense collections, discover and read e-books through the Library’s app, SimplyE, and view more than 900,000 items from its award-winning Digital Collections. With a $390 million budget, an endowment of $1.6 billion, and a staff of more than 2,500, NYPL is supported by public funds and private donations. As it embarks on its next 125 years, it is passionately committed to meeting the ever-changing needs of its patrons.

Position Overview:

The New York Public Library is at a pivotal moment in fulfilling its mission. Over the last two years, as it reopened its many doors to the public, it has become even more critical that the Library connect with its core audiences, reach new audiences, and remain at the center of New York public life, all with a focus on equity. Critical in achieving that goal is the need for a capable communications leader who understands the cultural context and diverse communities in which the library operates as well as the needs of its disparate audiences. The Vice President of Communications and Marketing (VP) will serve as the chief promoter, spokesperson, storyteller, and defender and will guide and implement the strategic communications vision for the organization. This leader oversees all internal and external communications and marketing efforts and channels including, public relations, media relations, creative services, social/digital media, executive communications and thought leadership, and operationalizes a holistic, forward-thinking, and creative communications function. The VP will work with the Executive Leadership team to shape the organization’s narrative and create a cogent proactive and reactive communications approach for the organization. Through the creative use of storytelling, this person will help bring the Library’s branches and research libraries to life for patrons and the public and build awareness for the overall NYPL brand. Reporting to the Chief of Staff, the Vice President of Communications and Marketing will manage a 25+ person communications team.

PRINCIPAL RESPONSIBILITIES

REQUIRED EDUCATION, EXPERIENCE AND SKILLS

The VP will bring with them:

More...

Please Note: Effective August 2, 2021, absent a qualifying exception for medical or religious reasons, newly hired employees of the New York Public Library must present proof of receipt of a COVID-19 vaccination and may not begin employment at the Library until 14 days after their receipt of their second dose of either the Pfizer or Moderna vaccines or 14 days after their first dose of the Johnson & Johnson vaccine. Newly hired employees who need additional time to receive their vaccination prior to their start date may request an adjournment of their start date with their hiring manager. The Library will consider such requests on a case-by-case basis, depending upon the Library’s operational needs, among other factors. The Library will further consider exemptions for prospective employees who cannot become vaccinated due to a qualifying medical condition or a sincerely held religious belief or practice. Candidates who receive a conditional offer of employment and who seek a medical or religious exemption to the Library’s vaccination policy will be provided with additional instructions at the time of theconditional offer.

Core Values

All team members are expected and encouraged to embody the NYPL Core Values:

WORK ENVIRONMENT: (Identify the work environment where the essential functions of the position will be performed, such as office setting, outdoors, exposure to hazardous conditions, etc.).

  • Office Setting - Full-time hybrid role

NYPL is an equal opportunity employer and is strongly committed to diversity, equity, and inclusion in every sense of the word – from background and birthplace to experience and ideas. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, citizenship, veteran, or disability status.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

For more information, contact:

Amy Segelin
E: Amy@chaloner.com
T: 212.365.6645 x1

Or

Jaimie Cohen
E: jaimie@patinoassociates.com
T:216.650.0361