Herff Jones Hires Director of Communications

Sue Crumpton Joins Leadership Team

Herff Jones, a division of Varsity Brands and a Bain Capital asset, named Susan Stahl Crumpton as Director, Communications. Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Michael Patino led the search for this role based in Dallas, TX. 

As Director, Communications, Sue will play a key role in shaping and articulating the President’s vision for a transformed Herff Jones. Reporting to the Senior Vice President of Communications at Varsity Brands, Nicole Lauchaire and the Herff Jones Chief Marketing and Product Officer, Ron Stoupa, Sue will provide functional leadership both to Herff Jones and as part of the communications leadership team for Varsity Brands. 

Prior to joining Herff Jones, Sue served as Director of Transformation Communications and Chief of Staff at Charles Schwab. Sue also gained prior valuable transformational leadership experience in senior roles with CHC Helicopter, Bell Helicopter and American Airlines.  

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit.

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